Brand
Black Girl Magic Day — Brand Guidelines
Use these standards to keep the BGMD brand consistent across press, partners, and platforms.
Primary Logo
Use on light backgrounds. Maintain clear space equal to the height of the “B” around the mark.
Monochrome
Minimum logo width: 120px digital, 1.25" print. Don’t rebuild or re-type the mark.
Core Palette
Brand Purple
Accent Gold
Cloud White
Deep Charcoal
Usage
Purple drives headers, buttons, and accents. Gold is a highlight. Keep backgrounds light for clarity.
Typography
Web font: Arial (system). Weights: 400 / 700 / 800.
Headings line-height: ~1.25. Body: 1.6–1.75.
Recommended sizes: H1 32–36, H2 22–26, body 16–18.
Headings line-height: ~1.25. Body: 1.6–1.75.
Recommended sizes: H1 32–36, H2 22–26, body 16–18.
Hierarchy
Use bold/size and color (purple) to signal priority. Avoid underlines except for links. Limit all-caps to eyebrows.
DO
Voice & Tone
Joy-forward, empowering, inclusive, community-centered. Write plainly; lead with outcomes and celebration.
DON’T
Avoid
Stereotypes, deficit framing, or jargon-heavy copy that obscures meaning.
Photography
Prioritize authentic community moments, celebration, creativity, learning, and intergenerational connection. Favor natural light and rich, warm tones.
Composition
Leave negative space for headlines. Keep subjects in focus; avoid heavy filters. Maintain consent for minors—parent/guardian required.
DO
Clear Space
Leave padding around the logo ≈ height of “B”.
DO
Contrast
Place marks on clean/light or sufficiently dark fields.
DON’T
Distort
No stretching, color swaps, drop shadows, or outlines.
Logo Pack
Primary, mono, and icon marks.
Press Kit
Boilerplate, bios, talking points, photos.
Contact
Email: press@blackgirlmagicday.com